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5 Things Every Small-Business Website Needs

A clear description of who you are

What is the website description

A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query.

How should a good website description look like

It includes compelling ad copy in the description. The meta description tag performs the function of the ad copy by directing readers to the website. In search marketing, meta description plays an important role. A page's meta description should intelligently deploy the page's target keywords in a natural, non-spammy way. So it prompts the user to click through the page.

Duplicating meta descriptions should be always avoided. It should identical to a particular page. Implementing a dynamic and programmatic way to create unique meta descriptions for automated pages is a way of this duplication.

Also, double quotation marks should be avoided in the meta descriptions because Google recognizes them as signals to truncate the description from that position and will automatically trim the rest of the text from the SERP snippet. By removing all non-alphanumeric characters, this problem can be solved.

Someone who stumbles upon your website shouldn't have to do investigative work to figure out what, exactly, it is that you do. That means clearly stating your name and summing up your products or services right on the homepage, says John Zhuang, of Web-design and SEO-optimization firm Winning Interactive.

"Tell people this is the right website that they have been searching for," he says. "[A clear description] will attract the visitor's attention immediately within 2-3 seconds, and encourage them to stay on your website longer."

A simple & sensible Web address

What is a web address?

It is a name that indicates the location of a particular web page in the Internet world. It can be the address of any file, directory, photo, video etc. Every web page on the Internet has a unique web address. Web Address is also known as URL i.e. uniform resource locator.

How should a good web address look like?

A good web address always sticks with .com. Although now there are so many domain name extensions, .com is the most recommended one to be used. It also makes the business more trustworthy and memorable.

The use of keywords in the domain name is also a good point. It helps to get a higher rank in Google and SEO. It may be difficult to find a good domain with your choice of keywords that are not already taken. But if you are able to do so, it will be your success point.

Shorter domain names are also good to go. It makes the domain name more memorable. Longer ones lead to loss of traffic.

Easy to pronounce and spell are important features for a good domain name. It makes it easy to share the business with others.

A unique and branded domain name is a blessing for a business. It makes your business more special.

Hyphens should be avoided when selecting a domain name. Hyphens make the domain name spam or prone to typos. If you have to use hyphens because your domain is already taken, ultimately it may lead visitors to reach the other domain if they forgot to use hyphens.

Another mistake that makes your domain prone to typos is double letters. It also causes a loss of traffic.


Always it is better to research before registering the domain name whether any other business has registered with the same domain name. It is not only confusing or loss of traffic but also it may cause legal problems.

Contact information

The contact us page should be given the same priority as other pages. Although many have neglected the contact us page, it is one of the most visited pages of websites.

A good contact information form should be easy to find, simple and attractive while explaining the importance of contacting. Visitors should always be able to get in touch easily. So it is a must to have the email address or phone numbers in the form. Adding social media links to contact information is another great idea that allows visitors to engage with the business in another way. Root Domain Protocol Sub- Domain Domain Top-level Domain

Thanking message is also important that appears when the contact form is filled. Adding the business location is another new trend that is really good for visitors and it directs many customers to the business.

Social proof

What is social proof & how it looks like?

Social proof is the idea that consumers will adapt their behavior based on what other people do. Social proof should be manifesting itself. Expert social proofs are when an industry leader or influencer endorses your product. Blogging, posting on social media, or being quoted or photographed as a product user are forms of this. Celebrities can also be a part of this. Testimonials are important features of social proof that are very popular.


What is website analytics?

Web analytics is the process of analyzing the behavior of visitors to a website. This includes tracking, reviewing, and reporting data to measure web activity, including the usage of a website and its components. Web analytic process includes setting goals, collecting data, processing data, identifying key performance indicators, developing a strategy, and experimenting and testing.

About Trueinsights

TrueInsights will give you the best explanation for your metrics and charts as narratives which in turn saves time and resources. Trueinsights will help to understand analytics and analyze data even for any non-technical person.

How Trueinsights is better than other sites?

Trueinsights untangle the complicated metrics and present them in the form of a simple easy-to-read story, which we refer to as “narrative insights”. Also, Trueinsights deliver narrative insights via email which is a simpler but easily accessible way for everyone. Real-time, customizable narratives, easy integration and support from the TrueInsights team, and time-saving and pocket-friendliness are the main features of TrueInsights that will any client would love to experience.

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